Turns out Overdrive was among the first outlets to cover what he was doing way back near the start of it, as he tells it, and helped set the video blog off on a run toward a much bigger audience. The "Trucker Josh" channel's history is certainly a living one, though, as it continues as a repository of everything to landscapes and tarping tutorials, to mini rants and safety outreach, and so much more.
Josh Giesbrecht is the latest well-deserving honoree in a Hall of Fame hosted by a company regular listeners will be well aware of, Howes Products, Overdrive Radio's sponsor. (You can dive into the virtual Howes Hall of Fame, now featuring Giesbrecht, via this link.)
Overdrive Radio's sponsor is Howes, longtime provider of fuel treatments like its Howes Diesel Treat anti-gel and Lifeline rescue treatment to get you through the coldest temps, likewise its all-weather Diesel Defender, among other products.
[Related: Trucker's popular video blog includes four-legged costar]
For the trucking community, then, Giesbrecht's will be a legacy of improvement in public appreciation of the brass-tacks work of hauling. It’s somewhat easy to underestimate the impact video blogs like Trucker Josh’s have had on the better appreciation of the work of trucking by the general public. Geisbrecht’s was certainly among the first generation of those vlogs.
Now with a subscription base well in the six figures, it’s continuing to strike a nerve, or strike a chord, as it were, with a worldwide audience. Take a listen:
Other talks with Howes Hall of Fame honored owner-operators:
**Kate Whiting, about her journey to trucking and her show-worth 1973 custom-restored W900A:
**Angelique Temple, company hazmat driver-trainer turned owner-operator, on giving back, building community
[Related: 'Hey shippers, we're out here': Post-Convoy collapse, small fleet owner resolved to pursue change]