For the second consecutive year, a NASCAR track will play host to one of trucking's biggest events of the year.
The 43rd annual Shell Rotella SuperRigs truck beauty contest will head to Atlanta Motor Speedway in Hampton, Georgia, just south of Atlanta, May 29-31. In 2024, the Texas Motor Speedway in Ft. Worth, Texas, hosted SuperRigs.
The iconic event is more than just a competition -- it’s a tribute to the incredible spirit and dedication of truck drivers. The three-day extravaganza will feature some of the finest and most eye-catching trucks from across the U.S. and Canada. Families, fans, and trucking enthusiasts alike can look forward to enjoying an action-packed weekend filled with fun, entertainment, and admiration for these rolling masterpieces, Shell Rotella said.
Highlights of the 2025 SuperRigs include:
- $25,000-plus in cash and prizes to be awarded across more than 20 categories, including Best Chrome, Best Lights, and the prestigious Best of Show.
- The chance for 12 truckers to earn a coveted spot in the 2026 Shell Rotella SuperRigs Calendar, capturing the beauty and grit of these extraordinary vehicles.
- A weekend full of family-friendly activities, interactive exhibits, and community fun celebrating the trucking lifestyle.
Everyone is invited to join the festivities at the Atlanta Motor Speedway, which is open to the public and free of charge. Stay tuned, as registration details will be announced soon.
[Related: 2025 Shell Rotella SuperRigs calendar available for order]