![Wit](https://img.overdriveonline.com/files/base/randallreilly/all/image/2011/04/ovd.WIT.png?auto=format%2Ccompress&fit=max&q=70&w=400)
Also at the show parked prominently outside the convention center was a specially designed WIT trailer in the private fleet of WIT sponsor Frito-Lay, prominent among companies encouraging women to look at careers within the trucking industry. As an extension of its Gold-level partnership, the maker of what might stand as my favorite addition to chili (and some second-favorite ones besides) wrapped a 57-foot Great Dane trailer with a graphic that includes both the WIT and Frito-Lay logos along its sides. Check it out below. Nice, eh?
WIT thought so. “It is so exciting to see our logo on a Frito-Lay trailer,” said WIT President/CEO Ellen Voie. “The exposure to the non-trucking public will let motorists know that there are women in the trucking industry and that corporations such as Frito-Lay support our efforts to encourage any woman to consider a career in this industry.”
And, with no further ado…